Why Iden
Why Iden
With the evolving security and compliance landscape, Identity Governance & Administration (IGA) continues to be bundled as an afterthought with Identity Access management (IAM), Privileged Access Management (PAM), authentication and reporting tools.
This was supposed to simplify management and compliance; Instead, the space became a tangled mess of disconnected processes. Months, if not entire quarters, of time ended up wasted in setup, management, and upkeep.
Iden fixes this by bridging employee data with the apps they use. It automatically plugs access vulnerabilities and keeps companies compliant, allowing teams to focus on their actual work instead of chasing after security issues.
With the evolving security and compliance landscape, Identity Governance & Administration (IGA) continues to be bundled as an afterthought with Identity Access management (IAM), Privileged Access Management (PAM), authentication and reporting tools.
This was supposed to simplify management and compliance; Instead, the space became a tangled mess of disconnected processes. Months, if not entire quarters, of time ended up wasted in setup, management, and upkeep.
Iden fixes this by bridging employee data with the apps they use. It automatically plugs access vulnerabilities and keeps companies compliant, allowing teams to focus on their actual work instead of chasing after security issues.
While I may have changed brand identities and trademarks to comply with NDA requirements, the insights derived through the course of the project remain the same.
While I may have changed brand identities and trademarks to comply with NDA requirements, the insights derived through the course of the project remain the same.
What wasn't working
What wasn't working
The existing web app had many areas of friction, and the product website wasn’t easy to understand.
The existing web app had many areas of friction, and the product website wasn’t easy to understand.
existing website
existing web app
existing website
existing web app
existing website
existing web app
No way to approve access request tickets without diving into deeper screens
Confusing use of percentages and numbers
No way to approve access request tickets without diving into deeper screens
Confusing use of percentages and numbers
No way to approve access request tickets without diving into deeper screens
Confusing use of percentages and numbers
No way to approve access request tickets without diving into deeper screens
Confusing use of percentages and numbers
Glance-able information
Glance-able information
Access requests and vital statistics weren’t visualized and grouped together by context, confusing those who used the product with specific goals in mind.
Access requests and vital statistics weren’t visualized and grouped together by context, confusing those who used the product with specific goals in mind.
Less legwork
Less legwork
Manual intervention was frequent; many decisions could be automated or simplified.
Manual intervention was frequent; many decisions could be automated or simplified.
Better reporting
Better reporting
Reminders, reviews, and automation weren't easily predictable, traceable, and reviewable.
Reminders, reviews, and automation weren't easily predictable, traceable, and reviewable.
Demystifying complexity
Demystifying complexity
The product didn't feel inviting and easy to jump into; jargon and technical terms harmed approachability.
The product didn't feel inviting and easy to jump into; jargon and technical terms harmed approachability.
What the approach was
What the approach was
With limited time, I moved fast; building, testing, and refining simultaneously.
With limited time, I moved fast; building, testing, and refining simultaneously.
website prototype
web app prototype
website prototype
web app prototype
website prototype
web app prototype
dashboard
User goal
Quickly understand the current access, identity, app and finance status
Business goal
Reduce wasted time on the app and drive faster task completions
Feature
4 activity types - Identity security App integration Access requests Finances
Feature
Approve, reject or edit access requests right from the dashboard
Feature
Show monthly tasks run as a heatmap as a value-add
Feature
Status levels - 1. Optimal Improvable Needs attention
Feature
Enhanced charts - Switchable overall trendlines App level bar charts (most used → least used, scrollable)
Feature
Show tasks based on selected activity type
Business goal
Show better at-a-glance insights into the org’s overall status and promote regular usage
User goal
Sort tasks by type and take action based on urgency
User goal
See all the information necessary to take action upfront
dashboard
User goal
Quickly understand the current access, identity, app and finance status
Business goal
Reduce wasted time on the app and drive faster task completions
Feature
4 activity types - Identity security App integration Access requests Finances
Feature
Approve, reject or edit access requests right from the dashboard
Feature
Show monthly tasks run as a heatmap as a value-add
Feature
Status levels - 1. Optimal Improvable Needs attention
Feature
Enhanced charts - Switchable overall trendlines App level bar charts (most used → least used, scrollable)
Feature
Show tasks based on selected activity type
Business goal
Show better at-a-glance insights into the org’s overall status and promote regular usage
User goal
Sort tasks by type and take action based on urgency
User goal
See all the information necessary to take action upfront
dashboard
User goal
Quickly understand the current access, identity, app and finance status
Business goal
Reduce wasted time on the app and drive faster task completions
Feature
4 activity types - Identity security App integration Access requests Finances
Feature
Approve, reject or edit access requests right from the dashboard
Feature
Show monthly tasks run as a heatmap as a value-add
Feature
Status levels - 1. Optimal Improvable Needs attention
Feature
Enhanced charts - Switchable overall trendlines App level bar charts (most used → least used, scrollable)
Feature
Show tasks based on selected activity type
Business goal
Show better at-a-glance insights into the org’s overall status and promote regular usage
User goal
Sort tasks by type and take action based on urgency
User goal
See all the information necessary to take action upfront
dashboard
User goal
Quickly understand the current access, identity, app and finance status
Business goal
Reduce wasted time on the app and drive faster task completions
Feature
4 activity types - Identity security App integration Access requests Finances
Feature
Approve, reject or edit access requests right from the dashboard
Feature
Show monthly tasks run as a heatmap as a value-add
Feature
Status levels - 1. Optimal Improvable Needs attention
Feature
Enhanced charts - Switchable overall trendlines App level bar charts (most used → least used, scrollable)
Feature
Show tasks based on selected activity type
Business goal
Show better at-a-glance insights into the org’s overall status and promote regular usage
User goal
Sort tasks by type and take action based on urgency
User goal
See all the information necessary to take action upfront
What the outcomes were
What the outcomes were
I refined the design of the existing web app, and re-designed the product website to match.
I refined the design of the existing web app, and re-designed the product website to match.
website prototype
web app prototype
website prototype
web app prototype
website prototype
web app prototype
dashboard
cues steer focus to key tasks
dashboard
cues steer focus to key tasks
dashboard
cues steer focus to key tasks
dashboard
cues steer focus to key tasks
permissions
cohesive view to manage access issues
access level call-outs
permissions
cohesive view to manage access issues
access level call-outs
smart suggests
context based action cues
smart suggests
context based action cues
access reviews
timeline to monitor adherence and shifts
access reviews
timeline to monitor adherence and shifts
workflows
clearly visualized automation
workflows
clearly visualized automation
activity
better structured and grouped
activity
better structured and grouped
website
website
/10
users saved up to ~30min
%
increase in completed tasks
%
new and updated flows
New website pages
%
More demos scheduled
%
fewer bounces
that's it!
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